Custom Fit Direct Mail Tailor Made for Your Buisness
Case Studies
Background & Business Objective
- Alpha Decision is a full-service business to business marketing firm.
- Their services encompass the broad range of marketing requirements, from strategic planning to front-line execution, from market research to promotional items.
- Alpha Decision engages with each client in a unique, customized approach. Advertising, PR, and direct marketing decisions, like postcard campaigns, are borne out of the specific market analysis performed for each client.
AmazingMail Solution
- Direct marketing via postcards has a significant place and value in many of Alpha Decision's marketing campaigns.
- The postcards fit into a larger marketing plan, shares President Michael Mickle. They are integrated as one part of an overall campaign which may include five to ten marketing tactics, like pricing modifications or advertising in trade magazines.
- Postcards create instant impact with the recipient. "If designed well, they grab attention," says Mickle.
- Postcards also indicate respect for a recipient's time. "They are to the point," says Mickle. "They make it clear the sender won't waste a customer's time."
- Postcards create distinctive impact. "In today's world, electronic messaging [email] is free, but no one opens it. Sending a postcard shows we made the effort to do something different, and we're also not clogging up your email."
- "Postcards fulfilled our needs because of their quality and the ease with which they allow me to do it. It makes my life easier. It fits nicely into the grand scheme of a comprehensive marketing plan."
Tracking & Results
- "Every quarter, we track progress to see if we are achieving the increase in business we desired." Mickle emphasizes that one initiative in particular will not create the result on its own – a combination of approaches will.
- Many studies show people don't want to spend time on long solicitations via email or mail. "That's a turn-off," states Mickle. "The beauty of the postcard is that the person who receives it has no doubt that it won't waste their time – it's not big enough. It's all about respecting their time and the trust that comes from that."
- From a cost perspective, Mickle will usually focus on direct mail postcards for a campaign that targets less than 5000 entities. "The cost analysis is a no brainer." For larger clients, a combination of tactics is utilized. For instance, Mickle assesses the trade-offs between direct mail or trade publishing or both.
Contact a Solutions Expert Now: 1-866-913-1482
